Two experts in driving change through the use of media are to give key speeches at the General Assembly in November.
A key staffer of Barack Obama's when he was on the presidential campaign trail, Sam Graham-Felsen is to begin the conference with an opening address, while tailing the conference with closing remarks is Philippe Cousteau jnr, the adventurer and campaigner.
In a year when co-operatives need to take their message, their values, their successes to the world, these leaders in their field have got the tools and know how to use them.
Youth is the acknowledged future of the co-operative movement and these two speakers will be able to show conference attendees how to see through the eyes of those individuals they are trying to attract.