Branding gives your organization an identity, makes it memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride. And we are proud of ours.
The cooperative movement has both a cooperative marque and a brand in the digital space that differentiates us, managed by DotCooperation, an entity jointly owned by the ICA and NCBA Clusa. Tom Ivey from the team at DotCooperation talked about how ICA members can use the coop marque and .coop domain to improve their branding. He also gave more information about the imminent launch of the new stories.coop website, an important tool to celebrate the inspiring work of cooperatives around the world, using the tradition of storytelling.
About the Members' Chats:
Is ICA’s work the best kept secret? This is an opportunity to get a deeper understanding of the great work the ICA is doing to unite, promote and develop cooperatives worldwide. We will showcase the various ways that the ICA provides member value in these informal members' chats.
