Maximising Cooperative Communication

This one-day seminar is intended for cooperative members and employees. This activity, which will take the form of workshops, will encourage cooperatives to think on modern trends of doing their marketing and communication. We will be discussing and seeing in practice how a cooperative can promote its message, including by means of modern methods of communication, with the aim of leaving the desired impact on potential clients through a focused and effective approach. All participants are invited to choose three of the six sessions which will be discussing the different themes mentioned below. Each session will be chaired by an expert on the subject. The sessions which will be very interactive will build on the practical experience of the participants themselves. The topics that will be discussed are public speaking; advertising; public relations; packaging your product or service; marketing on the internet and social media; and using the coop label.